Fifty Fifty Works With Saatchi & Saatchi To Unleash The New Lexus LC 500 At The Goodwood Festival of Speed

Full service post-production house Fifty Fifty has collaborated with Saatchi & Saatchi to deliver a new 90” promotional film for the iconic Lexus LC 500....


 

 

Fifty Fifty Works With Saatchi & Saatchi To Unleash

The New Lexus LC 500 At The Goodwood Festival of Speed.

 

Full service post-production house Fifty Fifty has collaborated with Saatchi & Saatchi to deliver a new 90” promotional film for the iconic Lexus LC 500.

In a series of beautifully observed moments, the film locates the Lexus LC 500 within the prestigious heritage of the festival held at the Goodwood Estate in West Sussex, capturing the scale and atmosphere of the event, where motoring fans have an exclusive opportunity to see famous drivers and some iconic cars climb the iconic uphill track.

Kenny Gibb, colourist at Fifty Fifty, was tasked with providing a Baselight grade to showcase the stylish new Lexus as it took part.

“The main challenge was for the grade and visuals to support the narrative transition from luxury to performance in a seamless way,” explains Kenny. “This influenced the decision to start with a soft and gentle feel, escalating to a more hardcore aesthetic as the car gets to the famous Goodwood circuit”.

Richard Folley, Head of Production at Fifty Fifty, comments: “Kenny did a fantastic job in bringing out the best of the source material; he has created a style that works consistently across the film, which highlights the interior luxury and exterior style of the new Lexus alongside glamour of the Goodwood Festival of Speed.”

You can view the film here.

 

 

 

For information and resources relating to the press release please contact Fifty Fifty’s PR Account Manager, Paul Monan; paulm@lbbonline.com

 

About Fifty Fifty:

Fifty Fifty is a full service, independently owned post production house based in the heart of London's Soho.

Specialists in long and short form programming, Fifty Fifty provide a wide range of services to the broadcast, advertising, corporate and content distribution markets.

 

The team pride themselves on their personal approach to post production and get to know every client and understand their needs, devising bespoke workflows to produce the most creative content for honest budgets across all media platforms.