Financial company E*Trade is shifting the bulk of its media assignment to WPP fr...

by Chris Saunders , FTI Consulting

  • Financial company E*Trade is shifting the bulk of its media assignment to WPP from Spark Communications without a review.
  • MSC Cruises tapped We Are Social as its global social media agency, takes with handling social media strategy and campaigns. The account will be led by We Are Social Italy. MSC Cruises spent $339,000 on measured media in 2013, down from $564,000 spent in 2012, according to Kantar Media.
  • Project L.I.F.T., a non-profit organization for the Charlotte-Mecklenburg School system, named Myjive as its digital agency of record. The agency will provide Project L.I.F.T. with services focused on recruiting top teachers through brand awareness via digital, traditional and social media channels. Myjive will lead marketing efforts to attract more than 1,000 viable applications from K-12 teachers.
  • Arketi Group was tapped by XINNIX, a provider of mortgage sales and leadership training, to create a new brand identity. The company is expanding its offerings to meet market demand for different training regimens including new digital offerings. Arketi created a brand identity including a new website and a complete redesign of XINNIX's collateral strategy, including a corporate brochure, product offering pieces, email templates and trade show materials.