Firehouse Subs Taps MARC USA as AOR

by James Thompson

Firehouse Subs appointed MARC USA as its new agency of record, following a review led by Select Resources International which included 19 agencies and three undisclosed finalists. The brand’s annual marketing budget is $30 million.

MARC USA will run the account out of its Chicago office, with help from its Boston and Pittsburgh offices. A new campaign is expected from the agency in late February. Full story at AgencySpy