“Goodbye Insurance, Hello InsurAAAnce,” the first campaign by Deloitte Digital’s Heat as AOR for CSAA Insurance Group, builds awareness for the brand’s insurance product and connects with the next-generation of policyholders.
Deloitte Digital’s Heat found that while many consumers don’t like insurance providers, they love AAA. This led to the creation of InsurAAAnce, a new brand platform that makes it impossible to forget that AAA offers insurance.
Jones Krahl, Executive Creative Director, Deloitte Digital’s Heat: “People don’t like insurance providers, but research showed that they not only trust AAA but also love the brand. So we rebranded their insurance product to carry the same trust, dependability, and love as their legendary roadside assistance. It’s InsurAAAnce, With AAA.”
Milton Correa, Executive Creative Director, Deloitte Digital’s Heat: “We partnered with director Dave Meyers to create these fun and nostalgic love stories. Two music video-themed spots that use memorable songs from the 80s’ & 90s’ to show how customers really love InsurAAAnce.”