PARIS: Guillaume Herbette, global vice chairman of operations at FleishmanHillard, will take over the dual role of MSLGroup CEO and EVP of Publicis Worldwide next Monday.
He will succeed Olivier Fleurot as MSLGroup’s chief executive. Fleurot is stepping into an SVP role at Publicis Groupe. Herbette will report to Publicis Worldwide president Arthur Sadoun, who is taking on direct supervision of MSLGroup.
Maurice Levy, chairman and CEO of Publicis Groupe, said in June that the goal of Sadoun’s appointment was not merging MSLGroup and Publicis Worldwide, but rather creating "a new integrated approach." Read more at PRWeek.