Fold7 Lands Doodle Account

by Jamel D. Nelson , AdForum

The Fold7 team recently pulled out all the stops to deliver a winning pitch for Doddle, the first service in Britain to have fully-staffed, dedicated stores for collecting, returning and sending parcels.

Edging out some tough competition from four other agencies, including incumbent M&C Saatchi, we’re delighted to be named as Doddle’s retained creative agency. A joint venture between Network Rail and Travelex founder Lloyd Dorfman, the parcel service dedicated to championing consumers has gained popularity with it its station-based shops; open from early until late and at weekends, solving those all too familiar parcel headaches.

The task ahead will see us help the brand articulate its proposition, with the upcoming work spanning all marketing activity from ATL to in-store, digital comms, new store openings and experiential activations. Paddy Earnshaw, Doddle’s chief marketing officer commented: “Our business is moving so quickly that we need a team who are capable of grasping the challenges and delivering results both quickly and brilliantly. The thinking and creativity so far has been terrific. It’s time to share our story more clearly and help more people understand how Doddle can help transform the way we all handle parcels.”

As the brand continues to grow at a fast rate, its ambition is to launch 250 of its distinctive purple stores across the UK over the next three years. “Doddle is on a mission to shake up the parcel industry and we thrive on working with businesses who want to disrupt,” adds our CEO, Marc Nohr. “With clients in the digital space like Gumtree and Audible, Doddle will find themselves in great company. As a 21st Century ad agency, we’re able to think beyond silos and respond in a way that reflects how businesses like Doddle operate.”

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