Following a review that began in August, The VIA Agency was named creative agenc...

by Chris Saunders , FTI Consulting

Following a review that began in August, The VIA Agency was named creative agency of record for Golden Corral. The family-style restaurant chain has more than 500 locations across the United States. Golden Corral spent $55.7 million on measured media in 2013 and $42.4 million between January and September of 2014, per Kantar Media. Additional VIA Agency clients include Unilever, Samsung, Welch's, Friendly's, Romano's Macaroni Grill and People's United Bank.

Child's Play Communications was tapped by Filip Technologies to support the launch of its FiLIP2 next generation wearable phone, smart locator and watch for kids ages 4-11. The agency will handle media relations targeted to parents as well as blogger management. FiLIP 2 allows parents to call, text and locate their child from their mobile device.