Following a review, Zimmerman Advertising was named online and traditional media...

by Chris Saunders , FTI Consulting

  • Following a review, Zimmerman Advertising was named online and traditional media planning and buying agency of record for Los-Angeles-based Lucky Brand, a manufacturer of men and women's denim, fashion and accessories. In addition to media planning and buying duties, Zimmerman's zSocial unit will handle Lucky Brand's social media activation. A brand relaunch showcasing Lucky Brand's mix of "music, motorcycles, vintage and California" is slated to launch in the fall. Lucky Brand spent $1 million on measured media in the first quarter of 2014, a significant increase from the brand's entire media spend in 2013 of $338,000, according to Kantar Media.
  • Keek, a mobile video social network, awarded its media and marketing account to independent agency Giant Spoon, following a review. Keek members create and interact with videos up to 36 seconds long and 111 characters of text, in either public or private views. Giant Spoon opened its doors this year with offices in Los Angeles and New York and clients that include GE, Lincoln, NBC and Cole Haan.
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