Following a two-month review, ShurTech Brands, known for Duck Tape brand duct ta...

by Chris Saunders , FTI Consulting

Following a two-month review, ShurTech Brands, known for Duck Tape brand duct tape, tapped Brunner, Pittsburgh, to handle a series of digital marketing assignments on a project basis. The review, which included three other agencies, was managed by RSW/Agency Search, Cincinnati. Initial duties will include a redesign of the Duck brand website and the Stuck at Prom Scholarship Contest site. First work will break in the first quarter of 2015.

MotoAmerica, a North American professional motorcycle road racing series, named Ventura County-based Kahn Media as its agency of record, charged with public relations, branding, social media marketing, branding and creative collateral for the new AMA-sanctioned professional racing series. Kahn Media has already helped launch MotoAmerica's communications efforts, including logo and web designs, apparel concepts and social media management.

University of Chicago Medicine & Biological Sciences tapped New York-based DeVito/Verdi to handle its consumer advertising account. DeVito/Verdi has developed a strong reputation for hospital advertising over the past several years, handling such organizations as Mass. General, Mount Sinai Medical Center (NYC), Scripps Health (S.D.), Lenox Hill (NYC), Abington Memorial (outside Philly) and North Shore/LIJ on Long Island. The agency intends to expand on the long-standing brand position, "At the Forefront of Medicine," which UChicago Medicine has been known for locally, regionally and nationally. The University of Chicago Medicine spent $4.2 million on measured media in 2013, according to Kantar Media.

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