Food and condiments marketer H.J. Heinz has split its global media agency assign...

by Chris Saunders , FTI Consulting

  • Food and condiments marketer H.J. Heinz has split its global media agency assignment between IPG Mediabrands and Omnicom Media Group.
  • SapientNitro has won the UK advertising account for Let There Be Beer, the campaign from the Global Brewers Initiative aiming to boost beer sales.
  • Mechanica was named branding agency for Nuance Communication's Document Imaging Division. The account was previously handled by local agencies on a project basis. The agency will create positioning and integrated creative and media plan strategies for the launch of a new product in the Document Imaging Division. New work will launch next month. Nuance spent $10.3 million on measured media in 2013, down from $12 million spent in 2012, according to Kantar Media.