- Food and condiments marketer H.J. Heinz has split its global media agency assignment between IPG Mediabrands and Omnicom Media Group.
Read more: http://goo.gl/zqNjm5
- SapientNitro has won the UK advertising account for Let There Be Beer, the campaign from the Global Brewers Initiative aiming to boost beer sales.
Read more: http://goo.gl/ntVKZj
- Mechanica was named branding agency for Nuance Communication's Document Imaging Division. The account was previously handled by local agencies on a project basis. The agency will create positioning and integrated creative and media plan strategies for the launch of a new product in the Document Imaging Division. New work will launch next month. Nuance spent $10.3 million on measured media in 2013, down from $12 million spent in 2012, according to Kantar Media.
TOPIC: INTERPUBLIC GROUP OF COS., CRAMER-KRASSELT, RKCR/Y&R, RAINEY KELLY CAMPBELL ROALFE/Y&R, IPG MEDIABRANDS, PITCHES, NOW, MEDIA, OMNICOM MEDIA GROUP, SAPIENTNITRO, MCCANN BIRMINGHAM, INCUMBENT, DENTSU AEGIS NETWORK, OMG, GLOBAL BREWERS INITIATIVE, GBI, H.J. HEINZ, MECHANICA, NUANCE COMMUNICATION, DOCUMENT IMAGING DIVISION, LET THERE BE BEER