Former MRY Exec Launches New Agency Decoded Advertising

by Michela Galante , AdForum

Late last year, MRY Chief Strategy and Innovation Officer Matt Rednor had enough with agency inefficiencies and quit. “Most creative agencies have it wrong," says Rednor. "They’re trying to adapt to the way digital has disrupted the ad industry, but evolution is too slow."

Now, Rednor is launching Decoded Advertising, a creative agency for today. "No agency is really set up for today's needs, let alone the future," he says. "If I could've stayed at an existing agency and fixed it, I would have. But the rate of digital disruption is happening so fast that even the agencies from the last few years are outdated at this point. Most are too big or too tactical to truly change from the inside out. The model is broken and the agency needed to be rebuilt from the ground up, not just evolved." Read more on Mediapost: http://bit.ly/1EfxwG4