Creative agency Swift is excited to bring on Frank Brooks as Head of Production, adding depth and leadership to an established production staff. This move builds on Swift’s strong entry into 2019, further expanding the team behind their mission to deliver best-in-class creative.
Taking on the recently created role, Brooks will serve as production lead across all Swift clients and help the agency expand into new competencies. As Swift continues to grow its offerings beyond a core expertise in social, Brooks will lead the charge to showcase the agency’s commitment to excellence in craft across all production formats.
“When I looked at Swift, I saw a creative environment that was compelling, with a combination of depth, honesty and great work that I find attractive--and that reminds me of some of the best brands I’ve had the pleasure to partner with. I look forward to building on the foundation that’s in place, and helping push it to new heights. ”
Brooks started his career with National Geographic Television before shifting into film and advertising. His diverse body of work spans creative-led agencies, including AKQA, Argonaut, GS&P and Wieden+Kennedy; as well as work on the client side for Nike and Apple. Agency productions include work for Fitbit, ESPN, MINI, PlayStation, and Uber. A true problem-solver, he’s most comfortable when projects are fully in motion and require creative solutions to truly elevate the work.
“Often times we get stuck in the rut of accomplishing tasks. I really try to step back in these instances to ensure that we are curating the right partnerships, casting the right personalities of crew and makers, then matching that with our creatives. It's in these interactions, in these relationships, where the ideas get elevated beyond the original concept.”
Known for a calm demeanor and steadying presence, Brooks has overseen productions across the globe in every format and medium. He is passionate about the craft and invests the time necessary to mentor younger talent.
“I’ve been lucky to learn from some of the best in the production business. Now, I feel a genuine obligation to share those experiences and help grow a new generation of world-class producers.”
Brooks was tapped by newly appointed Chief Production Officer, Marni Beardsley. “It’s my goal to create a team built on an array of multidisciplinary and complementary strengths,” says Beardsley. “Frank brings a grounded perspective to leading productions that’s a great contrast to my freeform approach. His seasoned blend of client side and agency experience adds a rich perspective to the work. Beyond that, his combination of patience and drive for creative excellence is an invaluable asset for guiding projects to better, more unexpected places.”