Gear Patrol, the award-winning digital and print publication, content studio and online store, recently launched a new reader-engagement event series for active lifestyle enthusiasts called In the Field.
These live sponsorable events, produced by Gear Patrol Studios, are designed to get Gear Patrol’s readers together with its editors to experience products first hand. They are also an opportunity for brands to get their products in the hands of an engaged, enthusiastic audience.
The inaugural In the Field event was cohosted by Gear Patrol and the Phillips Auction House in April, an exclusive reader event to preview unique watches. Luxury single malt whiskey brand The Macallan also joined the partnership, which attracted guests from the tri-state area for an evening of rare watches and rare whiskey.
The second event of this series was a guided run that took place this past Saturday, June 22, in Park Slope, Brooklyn. The two-mile run was bookended by Q+As with industry professionals from WHOOP and BKLYN CBD, and capped at 25 enthusiasts.
A full house of Gear Patrol readers packed JackRabbit Brooklyn, a specialty running store in Park Slope, Saturday morning. The event started with a Q+A between Gear Patrol's Outdoors & Fitness Staff Writer Meg Lappe and WHOOP's Allison Lynch about how to use the brand's fitness tracker to better inform your workout strategy. The group then ventured out on a two-mile run through the surrounding area before regrouping back at JackRabbit. The event culminated in a sampling of BKLYN CBD's gummies and oils followed by a Q+A with BKLYN CBD ambassador Kaitlin McCabe on how CBD can aid in recovery.
Overall, as the first activity-focused version of In the Field the team couldn’t have been more pleased. It was a genuine way to build lasting bonds with a select group of influential enthusiasts and set has set a pattern for more In the Field activities on the near horizon.
About Gear Patrol:
Founded in 2007, Gear Patrol is an award-winning digital and print publication, content studio and online store focused on the intersection of products and life’s pursuits. Gear Patrol reaches over 4 million readers monthly and is the winner of the 2015 Webby Awards’ Best Lifestyle Publication, 2016 Communication Arts’ Best Editorial Design, 2018 Folio Award for Best Overall Design (Single Magazine Issue) and Best Use of Vertical Video in 2019 by the Telly Awards. The company’s mission is to be the definitive resource for discovering new products and exploring the stories that surround them. Gearpatrol.com