Geometry Global London has announced the launch of a new strategic consultancy within the company, aimed at capturing different kinds of client briefs. Specifically, the company will be aiming to work with advertisers at an earlier stage of the marketing process. Geometry Intelligence will offer brands support with regards to market analysis, helping discover not just what products consumers are purchasing, but also what products brands should create for them.
Geometry Intelligence can already count Heineken, GlaxoSmithKline, Coca-Cola, Philips and Mondelez among the brands participating within the division. The new consultancy will see Sarah Todd, Geometry Global's chief executive, at the top along with chief strategy officer EMEA and global chief intelligence officer Cesar Montes.
Read more at BrandRepublic.