GlaxoSmithKline has opened talks with agencies ahead of a review of its estimate...

by Chris Saunders , FTI Consulting

  • GlaxoSmithKline has opened talks with agencies ahead of a review of its estimated £1 billion global media planning and buying business.
  • Virgin Atlantic is reviewing its global digital and direct marketing arrangements.
  • Zoopla, the property website, has puts its £4 million advertising account up for review.
  • PokerStars is talking to UK agencies about an advertising brief to promote the online poker site.
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