CUBOCX, the full service creative agency specializing in branding, advertising, and product design, today announced the addition of André Matarazzo as partner / ECD.
For more than 20 years Matarazzo has worked across a multitude of market segments and four continents. He’s held long-term leadership positions at some of the world’s most renowned global creative agencies including Flag, Sid Lee, SapientNitro and McCann-Erickson.
Working alongside co-founder Matheus Barros, Matarazzo is the driving force behind Cubocx’s brand strategy and creative output, leveraging the agency’s proprietary Connected Creativity approach to deliver more effective, inclusive, faster and frustration-free marketing solutions to clients. Connected Creativity is a methodology inspired by the no-nonsense approach honed in the world of startups, allowing brands to achieve dramatically better marketing solutions, faster.
Matarazzo comments, “At CUBOCX our creative product is perfectly tuned to disrupt culture, pre-aligned and pre-tested with the final audience, and closer to a mature launch than that delivered by traditional advertising models. Our approach, informed by Connected Creativity, enables brands to connect with their audience through rich data harvested with anthropological rigor. In my ECD role, I’m thrilled to be running sprints with clients, global talent, experts and consumers working together, ultimately delivering a more strategic, tested and tweaked to perfection.”
André started his creative career in 1997 at McCann Brazil. He has amassed 46 international awards and is known for creating the sought-after digital shop Gringo, later selling the agency to WPP.
In 2017 he started The Sexy Beast to reinvent how the creative process is run at agencies from the inside out.