Creative shop Thinkingbox has announced that it has hired Helen Androlia to lead digital strategy from its Toronto office, marking continued growth for the company across North America.
Androlia most recently worked at Juniper Park\TBWA as Director of Digital Strategy. She previously served as Director, Social Media Strategy at Innocean Worldwide Canada, with earlier stints at Gravity Partners and FCB Canada. In this new role as Strategy Director, she will be responsible for leading digital strategy for Thinkingbox clients including: Adobe, Primer, and Riot Games.
Androlia brings extensive experience handling strategy across a wide range of industry verticals. Her client portfolio has included brands such as: Oreo Canada, Corby Distilleries, Sobeys, Coca-Cola Canada, Kia/Hyundai/Genesis Motors, Little Caesars Canada, and Merrell.
Androlia has served as a strategy instructor at Miami Ad School Toronto since June 2018, which helped her develop strengths in employee growth and mentorship.
“I’m excited to create meaningful digital experiences with the end-user first, driving business results without compromising beautiful design and innovation that people touch and remember,” said Androlia. “I love Thinkingbox's dual principles of craft and curiosity. There is a focus on excellence in execution and open-mindedness that I feel I share. No idea goes unexplored, and nothing is 'unbuildable’ for the team and those are values that motivate me."
"We've worked hard to build out our creative services and deliver amazing work to our partners,” said Christine Clark, Managing Director, Thinkingbox. “Helen gives us an edge because her work transcends sexiness and focuses on effectiveness. She is a key hire to support our ongoing work and growth."