GraftonGB appoints Johnny Fearless to relaunch key brands

by Maud Largeaud , AdForum

GraftonGB, the FTSE 250 listed building merchant, has appointed Johnny Fearless to handle the relaunch of its key brands.
Johnny Fearless won the business after competing against undisclosed agencies in a pitch process, which was handled by AAR.
The agency will now create national press, radio, ambient and digital campaigns for GraftonGB brands, including Buildbase, Jackson, Civils&Lintels and Plumbase.
Mark Collier, group strategic marketing director, Grafton GB, said: "The decision to appoint Johnny Fearless was unanimous between our senior management as their strategic and creative approach was category changing.”
Neil Hughston, founding partner, Johnny Fearless said: "It’s a real pleasure to pitch for clients who are determined to challenge category conventions."

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