Grey Wins P&G Grooming Accounts

by Michela Galante , AdForum

Grey has been awarded the global creative business for P&G's grooming brands Venus, Art of Shaving and Braun. The WPP agency also handles the Gillette account, which it won in 2013.

P&G's decision to consolidate its grooming business to one agency comes at a time where many marketers are narrowing down their agency rosters. BBDO had previously handled the business of all four brands and will continue to remain on the P&G agency roster working on brands like Pantene. There seems to be no hard feelings between the two.