Gu, the premium desert brand, has appointed Iris as its first-ever brand activat...

by Chris Saunders , FTI Consulting

  • Gu, the premium desert brand, has appointed Iris as its first-ever brand activation agency, after it won a competitive pitch, thought to be against RPM and Brave.
  • MediaCom has been awarded the media account for Arriva buses as part of a competitive pitch that knocked incumbent PHD off the business.
  • Pfizer consolidates global creative duties at three holding companies.
  • Macy's moves $500 million media account to Carat.
  • Cutwater, S.F., wins fashion account.
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