ADFEST is pleased to announce that one of Asia’s most innovative networks Hakuhodo Inc. will host this year’s Young Lotus Workshop.

The Young Lotus Workshop is a two-and-a-half-day workshop in which creative teams learn from some of the industry’s top executives before being presented with a live brief and just 24-hours to make the deadline.

The program is considered one of the most fun and rigorous training initiatives for young advertising professionals in the region.

This year, Hakuhodo Inc. will bring together some of the network’s most talented creative leaders to mentor and instruct this year’s Young Lotus teams. Kentaro Kimura, Co-CEO and Executive Creative Director at Hakuhodo Kettle Inc in Tokyo will be Chairman of this year’s Young Lotus Workshop, which has the theme: ‘You can leap higher than you think: 5 ways to create innovative ideas’.

“We will firstly decode the secret to how Hakuhodo Inc. makes big creative jumps by sharing five fundamental Creative Alchemy skills. Then, we will challenge the Young Lotus participants to try and create innovative ideas for very difficult problems using these five Alchemy skills. It’s a tough challenge. We can’t wait to see the ideas the different Young Lotus teams dream up this year,” says Kimura.

Kimura will be joined by Morihiko Hasebe, Executive Creative Director at Hakuhodo Inc.; Elvis Sequeira, Chief Operating Officer at Hakuhodo Percept India; Lucy Novita, Creative Director at Hakuhodo Indonesia; and Takahiro Hosoda, Creative Director at TBWA&fxg;HAKUHODO.

“Where do the truly innovative ideas come from? At Hakuhodo, they come from ‘Creative Alchemy’, a magical method to come up with unexpected and brilliant solutions. It’s a method we’d love to share with the Young Lotus teams at ADFEST this year,” says Kimura.

On Saturday 19th March, 11:30am, Hakuhodo Inc. will present a session called: ‘Hakuhodo Presents Young Lotus 2016’. This session will feature the top Young Lotus teams that create the best ideas in response to Hakuhodo’s brief.

If you’re attending ADFEST this year, don’t forget to vote for your favourite team. The winners of the Young Lotus and the Popular Vote will be revealed during the ADFEST 2016 Lotus Awards. 

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