Hanson-Lowe to head International Agencies’ Council for the European Association of Communication Agencies

by Maud Largeaud , AdForum

Patrick Hanson-Lowe, CMO of Publicis, has been elected to chair the International Agencies’ Council of the European Association of Communication Agencies (EACA).
This comprises the pan-European operations of DDB Europe, Grey EMEA, Innocean Worldwide Europe, JWT, Leo Burnett, M&C Saatchi, McCann WorldGroup, Media Consulta, Ogilvy & Mather EAME, Publicis Worldwide, Saatchi & Saatchi, TBWA\ and Y&R Brands.
Based in Brussels, the EACA is the only organisation that represents advertising and media agencies on a pan-European basis and its membership covers the EU and beyond. EACA promotes the value of advertising in society and the relevance of agencies, the contribution of advertising in a free market economy, and encourages close co-operation between agencies, advertisers and media in European advertising bodies.
“I am proud to have been appointed to this prestigious role and will work hard to make sure we all build on the strength of the EACA through our networks” said Hanson-Lowe. “The EACA’s aim is to promote honest, effective advertising and high professional standards. As we emerge from the recession, there is much to be done to encourage consistent high standards throughout the advertising industry. The challenge is to bring the excellent work being done at EU level to a wider agency audience.”
Dominic Lyle, EACA Director General, said: “Publicis has been a long-term supporter of the EACA and Patrick is bringing a fresh, dynamic perspective to our European activities. As the industry develops and changes, it is really important for bodies such as the EACA to remain ahead of the curve. New appointments which bring younger thinking and attitudes to our committees is an essential part of that process.”
An active contributor to the communications industry, Hanson-Lowe has held roles for international clients over the past 24 years and has served on the EACA and its predecessor, the EAAA, over many years.

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