Havas and Dos Equis Want to Celebrate Dos de Mayo

by Luis Paez-Pumar , AdForum

Cinco de Mayo on a Tuesday? There's an ad for that. Dos Equis and Havas are teaming up to urge revelers to celebrate Dos de Mayo this year instead, as it falls on a convenient Saturday night. The campaign features the beer company's famous Most Interesting Man in the World, urging fans to throw the biggest Dos de Mayo party ever this year.

The ad also makes subtle references to both the Kentucky Derby and the big boxing match from Las Vegas as proof that this will be the greatest Saturday of the year. In addition to the spot, Dos Equis and Havas are running a contest on Twitter, using the hashtag #DosDeMayo, in order to find a lucky winner to gift an all-expense paid trip to Los Angeles this summer. And over on Facebook, fans can participate in a contest to party with the Most Interesting Man in the World himself.

Read more at AgencySpy.

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