Havas Group today announced the launch of France’s biggest single structure focusing on customer experience: BETC Fullsix. A solution blending tech, data and creativity to build experiences that create meaning for consumers, differentiation for brands and value for businesses.
BETC Fullsix brings together the best of Havas Group’s digital strengths: ekino, MFG Labs, BETC Digital and Fullsix. Under co-Presidents Olivier Vigneaux (CEO, BETC Digital) and Malo Gaudry (CEO of ekino and President of Fullsix), the new structure brings together over 600 talents, including more than 200 engineers and data scientists and over 200 creatives, plus consultants with proven expertise in digital and in transformation projects.
In a market of businesses swiftly transitioning to digital and undergoing a radical shift in how consumers relate to brands, BETC Fullsix is the answer to a pressing issue: today’s consumer demands a fluid experience that simplifies navigation between digital spaces and physical places. BETC Fullsix therefore offers the optimum response to transforming the customer experience, now widely regarded as a key business lever and a strategic issue for businesses.
Havas Group CEO Yannick Bolloré comments: “The connection between brands and consumers weakens with every passing year. Our Meaningful Brands* 2019 study reported that, for French consumers, 77% of brands could disappear and no one would care. That figure rises to 87% worldwide. Only brands that truly engage with their consumers and are able to offer them authentic, personalized, innovative and creative experiences will survive this systemic revolution. Combining ekino’s tech excellence and MFG Labs’ data expertise with BETC Digital’s acknowledged creativity and Fullsix’s customer experience knowhow is our solution for giving meaning to our clients’ initiatives.”
“We believe that the great brands of tomorrow are those capable of withstanding digital indifferentiation. This will call not only for sophisticated data skills and great technological agility, but also the courage to stand up for ideas that are both powerful and different,” said Olivier Vigneaux, Co-President of BETC Fullsix.
Organization is the crucial parameter when taking on these new challenges. Businesses expect their partners to offer a totally decompartmentalized vision, one that encompasses the technologies driving the pace of these changes. BETC Fullsix clients will benefit from a single point of entry, capable of orchestrating collaboration between all the experts concerned, to create memorable and meaningful user experiences.
“Customer experience lies at the very heart of brand reputation and corporate business. It calls for an extremely rigorous analysis of the customer pathway and the business impacts. More than that, it requires technological excellence and the ability to manage major projects, capacities that are reflected in our reputation,” adds Malo Gaudry, Co-President of BETC Fullsix.