Havas Reports 9.4% Profit Increase, Crediting "Meaningful Connections"

by Luis Paez-Pumar , AdForum

On Thursday, Havas reported that its net income for 2014 had climbed to 140 million euros (roughly $149 million dollars), a 9.4 increaase from 2013. This in addition to the previously-reported 5.4% growth in revenue gain, which saw the company pull in 1.865 billion euros (approximately $2.126 billion dollars).

Havas Group CEO Yannick Bollore credited the company's "villages" reshuffling for the upswing, which occured in 26 cities last year and rearranged the model to house all assets in a given city at single large facility. Bollore also says he expectes at least a 3% organic growth in 2015. Read more at Mediapost.

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