- Havas Worldwide was named agency of record for Green Mountain Coffee. The account will be handled out of the agency’s New York office. RJ Palmer continues to handle media duties. The parent company of Keurig, Green Mountain coffee is recognized for its various brands of K-Cup single serve beverages. The company spent $44 million on measured media in the first 9 months of 2013, according to Kantar Media.
- Kaz, a subsidiary of Helen of Troy Limited, and marketer of PUR Water filters named Arnold Worldwide as agency of record the PUR brand, following a review that began in September. Arnold will handle communications strategy, creative development, and digital marketing strategies. Roth Observatory managed the review. Helen of Troy acquired the PUR brand from The Procter & Gamble Company in December 2011.
TOPIC: ARNOLD WORLDWIDE, REVIEWS, AOR, AGENCY OF RECORD, PROCTER & GAMBLE, HAVAS WORLDWIDE, P&G, GREEN MOUNTAIN COFFEE, RJ PALMER, KEURIG, KAZ, PUR WATER FILTERS, TROY LIMITED