Heineken Restructures and Global CMO Exits

by Michela Galante , AdForum

Heineken has announced a restructure that will lead to head office functions being streamlined, the chief strategy officer abolished and the CMO and chief sales officer roles combined under one new chief commercial officer role.

Following the announcement, Alexis Nasard, global chief marketing officer, will leave the business in June. Chris Barrow, currently chief strategy officer, will also leave in July.

Jan Derck van Karnebeek, current president of Central and Eastern Europe and global chief sales officer, will assume the newly created chief commercial officer role.

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