Account management is more complicated than ever. Today's clients don't want high-paid account management teams that just manage projects—they'd rather pay for smart people who can have a strategic impact on their business as a whole. If you understand the new breed of client, this era of marketing promises to be both challenging and rewarding. If you don't, the new world order looks grim.
On March 5, join Bob Sanders, President of Sanders Consulting Group, for a one-day workshop in New York that takes a fresh look at account management and introduces new ideas, techniques and skills. Learn how to:
Move from tactics to strategy
Set price and value for what you offer, and negotiate successfully
Transform your account management team from bag carriers to strong strategic partners selling the work.
Who Should Attend
All members of the account staff, from junior level to group account directors, will benefit greatly from this seminar. In addition, High Gear training is invaluable for everyone who works on a regular basis with clients, e.g., creative, design, media, planning, production and ancillary services such as PR and interactive.