Holler hires award-winning Joel Lim as new creative director

by Maud Largeaud , AdForum

Holler, part of the Leo Burnett Group, has appointed award-winning creative Joel Lim to the role of creative director.

Lim joins from Engine’s social media shop Jam where he has been associate creative director for over a year-and-a-half.

He will report into Will Pyne, Holler’s global executive creative director, and will work across all accounts, including Mercedes Benz, Now TV, Lurpak and P&G.

Prior to Jam, Lim was associate creative director at Weapon7 from May 2012 to February 2013.

His previous roles include creative head, digital & experiential at Naga DBB in Malaysia, digital creative & strategy consultant at Reading Room and associate creative director at Tribal DDB Malaysia.

Lim’s award-winning work at Jam included the Xbox “Play like a legend” campaign and the “Tap to give” project for the Philippine Typhoon Appeal. He also worked on the lauded BMW “Eco Pro” campaign and Nutrogena “Lenticular web banner” at DDB.

Will Pyne said: “The hiring of Joel is part of Holler’s mission to create brave ideas that add to the culture of the world. Joel has an award-winning pedigree that is perfectly in tune with Holler’s creative ambitions.”

Joel Lim said: “Holler represents the opportunity to create the ballsy work of a hotshop with the backing of a global network.”

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