Holler hires Chomoi Picho-Owiny to boost UK creative team

by Maud Largeaud , AdForum

Holler has hired Grey’s Chomoi Picho-Owiny as creative director, as the agency further strengthens its creative offering.

Picho-Owiny joins from Grey’s digital arm, Grey Possible, where he was a creative director.

He will report into Holler global executive creative director Will Pyne and will work across all clients including Mercedes-Benz, Red Bull, Innocent, Now TV, and Samsung.

His remit is to boost the agency’s offering on the back of its recent growth and expansion and to oversee output for Holler London as Pyne, who was recently promoted, takes on his new global role.

Picho-Owiny has worked at Grey Possible for the past year-and-a-half on key accounts including Lacoste, Hugo Boss, Puma, Vodafone and Canon.

Prior to Grey, worked on a consultancy basis for AKQA on the Nike account, and also for AnalogFolk on Desperados.

Will Pyne said: “Chomoi’s appointment is part of Holler’s growth into new markets and maturing creative reputation. Holler’s creative output represents our positioning as a genuinely contemporary agency, and Chomoi brings with him the multi-disciplinary experience that’s so important today.”

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