Jura Whisky, part of the Whyte & Mackay portfolio, have awarded their global communications business to Hometown following a four-way competitive pitch. Jura is distilled on the Isle of Jura, an island off the west coast of Scotland where making whisky is at the heart of its community. As an Island, it’s also synonymous with being the place where George Orwell wrote his famous book, 1984.
Hometown has been tasked with building the Jura brand in the UK and US markets, with campaigns running across all media, taking in both traditional media and future technologies.
Gemma Parkinson, Jura Global Marketing Manager said: “Hometown demonstrated a great understanding of our brand, and a creative flair that challenged and excited us. We look forward to working closely with the team to help us take the Jura brand to our growing global audience.”
Chris Jefford, Founding Partner at Hometown London said, “Jura is an amazing brand with global ambitions. It’s a wonderful, fascinating island with an incredible story to tell. A story we look forward to telling in new and innovative ways, to audiences around the world.”