Hong Kong Tourism Board Names M&C Saatchi SHARE U.S. Social Agency of Record For Asia's World City

by Marie-Caroline Dubourdieu , Lipe

M&C Saatchi SHARE, part of M&C Saatchi LA, has been named U.S. social agency of record for the Hong Kong Tourism Board. The agency will employ experiential marketing through social and digital, today’s travel journal, to excite people about visiting this dynamic metropolis, known as Asia’s World City.

“People travel to experience their cultural passions in new and different ways,” explains Huw Griffith, CEO, M&C Saatchi LA. “We are pleased to work with one of the world’s premier and iconic destinations. The deep travel experience of M&C Saatchi SHARE and world-class sophistication of Hong Kong certainly make an ideal combination. Incredible cuisine, enduring historic culture, surprising natural beauty and a sleepless city are all right there. To say we are excited about this partnership would be the understatement of the year.”

“We also look forward to a very productive partnership with the talented team at M&C Saatchi SHARE,” echoed Bill Flora, Director USA for the Hong Kong Tourism Board. “We are very impressed with their insights into our business and the smart and highly strategic ideas they are developing.” 

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