Horizon Media has announced Dunes of Dreams, the agency's new "invention development program." The program invites employees to submit their best ideas or inventions that, if chosen, will see the light of day. The program is part of the agency's INVENT@horizon initiative which is run by Chief Invention Officer Taylor Valentine.
INVENT@horizon was launched in 2014 and acts as a launch pad to inspire invention across the agency. The invention team is responsible for pioneering product development and new forms of media, hopefully arriving at better ways to solve client problems and new ways to recruit and motivate employees. The agency's most recent invention is a roadmap for mood-based audio planning.
Read reading on Mediapost.