Hovis has appointed Mother London to its creative account after a competitive pi...

by Chris Saunders , FTI Consulting

  • Hovis has appointed Mother London to its creative account after a competitive pitch.
  • The Gate London has landed advertising and marketing business for Chiltern Railways.
  • DLKW Lowe has picked up the advertising account for Geolotto, an online lotto game.
  • Sengled, a global light manufacturer based in China, tapped BSUR Amsterdam and BSUR Shanghai to create a new global branding identity for the "Pulse" by Sengled, a lamp with a wireless JBL speaker built-in, controlled by a smart phone to dim or boost sound and light. BSUR Amsterdam and BSUR Shanghai have developed brand language and visual design for Pulse including a new logo and POS materials. BSUR is the first agency to work with Sengled. Billings were not released. The new Pulse product debuted over the summer and is available in Europe, Asia and on Amazon.
  • Following a review, Hunter Fan Company tapped Chicago-based Fathom Communications as its agency of record, a position vacant since 2008. Fathom will be responsible for brand strategy and positioning, creative development and go-to-market activation across multiple channels including broadcast, print, digital and mobile. The agency will work in an integrated capacity with Hunter's existing agency partners.
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