HSBC has moved its retail advertising business outside the UK to JWT and Saatchi...

by Chris Saunders , FTI Consulting

  • HSBC has moved its retail advertising business outside the UK to JWT and Saatchi & Saatchi.
  • Grosch, the lager brand, has handed its UK advertising account to VCCP after a spell without a dedicated above-the-line agency.
  • NAIL Communications was tapped to handle creative work for organic yogurt maker, Stonyfield, following a review. The agency's first work is a marketing campaign encouraging consumers to #CheatOnGreek with the company's new Petite Creme yogurt. Stonyfield's Petite Creme has all the protein of Greek yogurt with a mild, creamy taste and texture. The #CheatOnGreek campaign will include digital, social, experiential and in-store elements, and will launch in September. Stonyfield spent $264,000 on measured media in 2013, down from $1.7 million spent in 2012, according to Kantar Media. Stonyfield spent $14,000 on measured media in the first quarter of 2014, per Kantar.
  • Elevator, a Carlsbad-based creative agency added The Corky McMillin Companies and Factor Technologies to its agency roster. Elevator was retained by The Corky McMillin Companiesto handle a brand makeover for the Liberty Station, a remodeling and custom-home builder. The agency will handle digital marketing, language, brand audit and identity. For Factor Technologies, the agency will develop a strategic brand language as they move toward capital acquisition.