Huge moves into Asia

by Michela Galante , AdForum

SINGAPORE — Huge has launched a full-service office here, appointing former Saatchi & Saatchi exec Martin Riley to lead business in Singapore, Japan and mainland China.

"Asia-Pacific is a fascinating region," Riley told Campaign Asia-Pacific in an exclusive interview. "The numbers are breathtaking, we’re talking about 50% of the world’s Internet users and there’s a lot of ambition around technology and hunger for innovation."

Huge CEO Aaron Shapiro launched the small web design shop in 2005, but quickly realized that businesses were grappling with broader business issues in an increasingly digital world. He describes the agency’s approach as combining strategy and design to deliver simple, intuitive experiences. "We are focused on how digital can be used to accomplish better business experiences," Shapiro said. Read more:

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