Carol joins Human from post-house PS260, where she served as Executive Producer in its West Coast office for two years. Carol will report to Human’s Partner and Composer Gareth Williams.
In her new role, Carol will be responsible for developing Human’s business from their L.A. office, growing its model to expand its brand, as well as helping market Human to remain top of mind with current and potential clients. She will also work hand in hand with its sales team, and has an additional role in helping to create the company music as a creative producer.
"We are honored to have Carol join us. As we still feel like a young company, having her with us is the next step in our growth,” Gareth said. “Her passion for the talented people and the art in our business is unmatched, so we’re excited to see how she’ll help us shape the company and grow our business in the coming years.”
At PS260, Carol worked with big-name agencies and brands, including Omnicom, WPP, American Greetings, NBA, Hyatt, Kia, Instagram and TRUTH. She has also served as Executive Producer and Head of Sales at Squeak E Clean Productions and Amber Music, where she oversaw and directed their national sales force, marketing and new business efforts. Carol also previously held leadership roles at the record labels Capitol Records and Interscope Records, co-producing such soundtracks as Baz Lurhmann’s Romeo + Juliet, Boogie Nights and Office Space.
“Human's musical output is second to none, and I’m excited to bring my career experience from film and TV to Human with the intention of extending our focus beyond advertising,” Carol said. “I joined Human because it was an opportunity to set my heart's passion back on my musical career path with a company that has all the tools to change the idea of how a music house functions in our industry. After a rewarding stint in post-production, I am overjoyed to be back.”
This news comes off the heels of the company’s expansion with its Sonic Branding department, helmed by Sr. Producer Craig Caniglia, which has created work for notable brands such as Coca-Cola, IKEA, Visa, GE Appliances, and Lowe’s. In addition, Human’s post-production department Post Human – led by chief engineer Sloan Alexander – recently mixed projects for adidas, Under Armour, Google, Verizon, and Stella Artois.
About Human Worldwide:
Founded by composers in 2001, Human is a music, sound design and post house. Hosting offices in New York, Los Angeles, and Paris, we provide the facilities, bandwidth, and flexibility to serve as the ideal audio partner for our clients and collaborators. We've always championed music’s ability to inspire and provoke emotion, and have produced award-winning film and commercial music to top clients in the industry. Our roster includes Omnicom, Interpublic, WPP, Adidas, Nike, Audi, Samsung, Uber, Coke, Google, and Activision, among many others. For over 15 years, Human has crafted soundtracks for stories told across advertising, broadcast, film, and digital media, with services ranging from composition and sound design to mixing. Our artistic approach is reflected in everything we do, embracing the intertwining of tangible and intangible qualities that make music a powerful tool in transformative commercial and experiential storytelling. humanworldwide.com.