Hyundai celebrates EURO 2016 with live gaming experience

by Marie-Caroline Dubourdieu , Lipe

Hyundai Motor is launching a one-of-a-kind ‘FanDome’ football gaming experience, played out by some of YouTube’s biggest influencers in front of a live crowd, as part of its EURO 2016 partnership deal with football content specialist Copa90.

The event sees Copa90 host ‘Play the Dome’, which will feature the YouTube stars The Sidemen, Poet and Vuj. The one-day tournament takes place at the Hyundai FanDome in London’s King’s Cross on 19th June where fans will watch their gaming heroes play on a system of giant 360-degree screens. This custom built display encloses fans in ‘Football Heaven’ – a stylised world of immersive football innovation.

‘Play the Dome’ will be promoted through a suite of cross-platform social content and captured in a number of hero videos to be distributed across Copa90, Hyundai and Influencer YouTube channels.

“We’re delighted to be extending our partnership with Hyundai Motor through UEFA EURO 2016 and helping them activate the most innovative fan space in the country,” says James Kirkham, head of Copa90 and Chief Strategy Officer of Copa90 owner Bigballs Media.
“Gaming is a huge part of any young fan’s football diet. It’s a fantastic opportunity to be able to fuse the incredible infrastructure Hyundai has built with an event that every young fan in the country will want to get to.”

David Pugh, Marketing Director, Hyundai Motor UK said: “We are thrilled to continue our relationship with Copa90 and put on an event that captures the imagination of a young football audience.”
“The Hyundai FanDome is going to be the most exciting place to watch UEFA EURO 2016 outside France and this campaign will put us on the map with a huge community of highly engaged football fans.”

The one-day tournament takes place on June 19. Tickets are available from Ticketmaster.

UEFA EURO 2016 kicks off on June 10 2016. The championship ends on July 10. 

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