Iconic Texas Promotes Iconic Texas Brands

GSD&M founder Tim McClure is joining forces with Rick Rabe, founder of Iconic Creative Collective, to launch Iconic Texas, marshaling their collective talents to promote iconic Texas brands.


McClure is CEO of Mythos Legends global brand consultancy, whose clients include Fortune 500 corporations and emerging companies alike. Rabe is CEO of Iconic Creative Collective, which has created highly successful campaigns for major brands, elite universities, and global entertainment companies.


Iconic Texas, a member of the Iconic Creative Collective, is a Texas company representing local and global brands whose success in Texas is mission-critical.


McClure coined the phrase “Don’t mess with Texas,” arguably the most successful antilitter campaign in history, voted “America’s Favorite Advertising Slogan” and inducted into the Madison Avenue Walk of Fame. He also wrote and produced “Texas: The Big Picture,” the first IMAX movie about the Lone Star State. For the past three decades, McClure’s design teams have created the custom Flagship Fleet for Southwest Airlines.


“Austin is the creative capital of Texas,” McClure says, “from music and technology to education and medicine, including philanthropic enterprises that make the world a better place.”


Rabe is a world-renowned brand marketer, designer, and film director who has spearheaded the development of communications for the multi-billion-dollar capital campaigns for Harvard, MIT, and the University of California San Francisco. Rabe traveled the globe with celebrity photographer Annie Leibovitz, shooting the American Express “Portraits” campaign, celebrated as “The Campaign of the Decade” by Advertising Age. The “Accents” commercial Rabe directed for HUD is part of the permanent collection at the New York Museum of Modern Art.


“Texas is a brand unto itself,” says Rabe, “and home to The University of Texas, an elite university that embraces its battle cry, ‘What Starts Here Changes the World.”


Iconic Texas teams up some of the best and brightest in the brand business. Tim McClure is a native Texan and a natural-born storyteller. Rick Rabe prides himself in collecting creative talent from around the country and the world.


The leadership team includes Lorraine Ketch, ex-TBWA Chiat Day chief Strategy Officer, who lead brand strategy for Apple, Virgin, Sony PlayStation, Microsoft Xbox and T-Mobile, and worked with Rabe on UCSF’s highly successful capital campaign. Steve Sweitzer, Emmy-nominated Executive Creative Director and Film Director, known for his work on Sony PlayStation, General Motors and Nissan, is perhaps best known for his Energizer Bunny creative work. Alison McClure Blair, Director of Creative Services, is a veteran of the ad game and the brand wars, working with clients that include Southwest Airlines, Chili’s Restaurants, and Origenetics Regenerative Medicine. Scarlett Rabe, Director of Business Affairs, serves clients across the Iconic Creative Collective.


“Iconic Texas understands the intricacy of the global economy and the interdependency of the global community,” says Bill Fields, former President of Walmart USA and CEO of Fields Texas Ltd.


“Iconic Texas promotes philanthropy,” says Alan Graham, founder of Mobile Loaves & Fishes and Community First! Village, which champions tiny homes that make a huge difference for the homeless. “They live here and give here.”


McClure, a distinguished advertising graduate of The University of Texas at Austin, sums it up nicely: “There’s no better place than Austin to harness the power of iconic Texas brands.”


For additional information, https://iconiccollective.com/texas


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