Marketing engagement agency iCrossing, a division of Hearst Magazines, today announced two new appointments to its leadership team. The announcement marks the latest in a series of top-level hires by CEO Nick Brien, who joined the company in March.
David Santos was named Chief Talent Officer after serving in the same role at Interbrand and working in human resources for world-class brands including Jack Morton Worldwide and Oven Digital, Accenture, and Phillips. David will take the lead on developing people practices to ensure iCrossing continues to attract and develop amazing talent and strengthen its unique and inclusive culture, while also creating opportunities for all employees to learn and grow.
Mark Mulhern will join as Regional President, East, after spending almost 15 years building and managing brand relationships on behalf of global advertising agencies. Mark will head the New York and Reston offices where he will be responsible for driving strategy, creative excellence, and overall commercial success for the region.
“I’m excited to see the energy and expertise that Mark and David will bring to our team,” said Brien. “Mark’s creativity and big brand experience will build game-changing client relationships in an important region and David’s forward-thinking approach to talent management will unleash the full potential of our people at all levels. The addition of such experienced, creative talent to our existing team will propel us towards our goal of becoming the essential marketing engagement agency for progressive brands.”
These executives will join the ranks of the new hires announced earlier this month: Chief Strategy Officer Anne Bologna, Chief Growth Officer Mike Russell, Chief Marketing Officer Melissa Brecher, and Senior Vice President of Strategic Planning Dirk Herbert. In April, Brien hired Mike Parker as Regional President, West.