iCrossing Hires Top Talent

by Sarah Cullen , Adforum

Marketing engagement agency iCrossing, a division of Hearst Magazines, today announced new appointments to its leadership team. The announcement marks a strategic step forward for Nick Brien, iCrossing’s newly minted CEO, who was appointed in March.

  • Anne Bologna, Chief Strategy Officer. Bologna has spent much of her 25-year advertising career at Fallon Worldwide, becoming President of its New York offices. Most notably, she was a Founding Partner and CEO of independent agency Toy. Prior to joining iCrossing, Bologna was Head of Brand Strategy at TripAdvisor and previously served as Managing Director at MDC Partners, an agency holding company.
  • Mike Russell, Chief Growth Officer. Russell has 21 years of experience in agency business development, and has established creative partnerships with major brands in the automotive, CPG, financial services, health, retail, technology and travel categories, in digital, content, CRM, social, PR, integrated marketing and paid media disciplines. He has held senior business development roles at Huge, MSLGROUP and Meredith Xcelerated Marketing.
  • Melissa Brecher, Chief Marketing Officer. A true brand architect, Brecher has helped countless companies evolve and stay relevant in the digital age. With two decades of experience in media at Condé Nast, Hearst and most recently as CMO for Fairchild Fashion Media, she has deep expertise in steering brand strategy, shaping product evolution, launching new franchises and building a loyal following.
  • Dirk Herbert, Senior Vice President of Strategic Planning. Herbert has more than 20 years of strategic marketing and communications experience. Most recently, he led strategy and planning at FCB West. Previously, he held senior strategy roles with Hill Holliday, McCann Erickson and Ogilvy & Mather.

In April, Brien hired Mike Parker as Regional President, West.

“We have an exciting opportunity to unleash the full potential of our creativity, technology and data to become the preferred marketing partner for brands,” Brien said. “Putting in place an entrepreneurial and experienced leadership team is a big step in realizing our vision to create a new breed of agency – digitally born, creatively driven and rooted in results. This new injection of energy and expertise will push us to meet the aspirations we have for ourselves and our clients to forge deep connections that leave lasting impressions.”

iCrossing has 19 offices around the world, offering digital marketing services including brand strategy and experience design, content marketing, advertising campaigns, data science and analytics, technology, SEO, social media marketing and digital media planning and buying. iCrossing’s client roster of world-class brands includes Coca-Cola, DIRECTV, LG Electronics, Blue Cross and Blue Shield and Toyota. Gartner named the agency a Leader in its Magic Quadrant for Global Digital Marketing Agencies two years in row, which identifies agencies that are best positioned to meet the needs of the CMO. 

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