IDENTITY Signs Swiss Director Ivo Wejgaard for U.S. Commercial Representation

Swiss director Ivo Wejgaard has signed with commercial production company IDENTITY for representation in the U.S.

Known for his bold visual style and enticing emotional appeal, Wejgaard specializes in working with international beauty and lifestyle brands. Throughout his prolific career he has worked with brands that include Lancome, L'Oréal, Laura Biagiotti, 4711, Reebok, Olay, Nivea, sOliver, Palmers, Olympus, Ponds and more, and with talent that includes Julianne Moore, Lucy Liu and Freida Pinto, and international models Heidi Klum, Natasha Poly, Barbara Palvin and Ana Beatriz Barros.
“Ivo’s keen eye for capturing beauty, action and raw emotion results in visually stunning work,” said Alana Hearn, Partner & Executive Producer at IDENTITY, “His work makes a lasting impression and is immediately recognizable – these are just a few of the many reasons that we’re excited to welcome him to our roster.”  
Wejgaard’s aesthetically unique directorial style incorporates atmospheric and artistic beauty, evoking intense emotions through genuine, authentic performances and visually captivating imagery. Drawing on his creative experience in photography, music and writing, Wejgaard has produced a portfolio of work that is as compelling visually as it is narratively. Using an artistically esthetic combination of stunning shot compositions, choreographed camera movements, stylized tabletop effects and fluid shot montages, Wejgaard’s vision is achieved with frequent collaborator, Director of Photography Pascal Walder. Walder and Wejgaard have worked together for over 20 years and will continue their professional partnership at IDENTITY.
“My work is about trying to create something unique and showing every action in new and innovative ways that haven’t been seen before,” said Wejgaard, “It’s creatively challenging to discover new ways to capture beauty, and it’s my passion to try and create magic.”
Wejgaard’s first feature film, “The Inexplicable Tale of the Girl in the Feather Jacket,” is an emotionally-charged, dark fairytale scheduled for release in 2019. Filmed in Thailand and cast with two of the most exciting young Thai actors, Wejgaard directed and wrote the screenplay of the poetic art-house feature film.
Internationally, Wejgaard is signed with QUAD Productions in France and Fresh Film Production in the UK. He is currently based in Switzerland, with future plans to move to Los Angeles to continue directing commercial and feature film projects in the U.S.
From its inception, IDENTITY has painstakingly built a brand and reputation based on their visual sophistication, individuality, and refreshing creativity. IDENTITY’s curated roster of highly innovative and unique directors are sought after all over the world.  IDENTITY has made its mark on award-winning work for clients such as Samsung, L’Oreal, Tiffany, Gillette and Lexus, creating an environment where creativity continuously flourishes.  Headlining the visual-style genre, IDENTITY’s directors cover the complete range of storytelling and lifestyle. 
IDENTITY thrives in an open forum loft located in Manhattan’s meatpacking district.  At this collective, it is not unusual to find directors collaborating on others’ projects. It’s all part of the company credo to have a great time doing remarkable work in a relaxed atmosphere.
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