Initiative & Carat added to RB’s global roster along with Havas Media ...

by Chris Saunders , FTI Consulting

  • Initiative & Carat added to RB’s global roster along with Havas Media & ZO.
  • Zicam, an over-the-counter cold remedy and allergy brand owned by Matrixx Initiatives, named New York-based Protagonist, as agency of record to handle its traditional, digital, experiential and social marketing work. Grok, a New York-based boutique agency, previously handled the account. Zicam spent $23.4 million on measured media in 2012 and $4 million between January and September of 2013, per Kantar Media.
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