- Initiative & Carat added to RB’s global roster along with Havas Media & ZO.
Read more: http://bit.ly/1khF5ma
- Zicam, an over-the-counter cold remedy and allergy brand owned by Matrixx Initiatives, named New York-based Protagonist, as agency of record to handle its traditional, digital, experiential and social marketing work. Grok, a New York-based boutique agency, previously handled the account. Zicam spent $23.4 million on measured media in 2012 and $4 million between January and September of 2013, per Kantar Media.
TOPIC: CARAT, PUBLICIS GROUPE, IPG MEDIABRANDS, AEGIS MEDIA, ZENITHOPTIMEDIA, INITIATIVE, RECKITT BENCKISER, KANTAR MEDIA, RB, HAVAS MEDIA & ZO, ZICAM, MATRIXX INITIATIVES, PROTAGONIST, GROK