Interbrand has promoted Rebecca Robins to the newly created role of Chief Learning and Culture Officer. The role is part of Interbrand’s wider commitment to its people, learning and culture. Robins’ key focus will be nurturing and developing world class talent across Interbrand’s network of 21 offices.
Robins has been a catalyst for the consultancy’s focus on learning and development through her dynamic leadership of the Interbrand Academy; a global learning platform, and center of excellence in brands and the business of branding. This new role blends together Robins’ experience, expertise and knowledge with her ambition of connecting the Interbrand Academy to partners and clients.
“As we look at how artificial and human intelligence are coming together as never before, we are effectively in a new Renaissance” said Rebecca Robins, Chief Learning and Culture Officer at Interbrand. “That is exciting for us, as Interbrand is expanding and investing in the mind-blowing talent that we have in this business and the talent that we want in this business. Brands have the power to change the world for good and that begins with people.”
“Rebecca’s appointment is a signal of my intent at Interbrand,” said Charles Trevail, Chief Executive Officer of Interbrand. “Rebecca and I share the same vision and commitment to people, learning and culture. The future of work is in lifelong learning and, as leaders in brand, we are setting a new standard to the world.”
During her tenure with Interbrand, Robins has mastered many roles, and careers, with her most recent as Global Director. She has led numerous client engagements, including the luxury practice, working with brands from Burberry to LVMH, as well as others, which she will continue to oversee.
Robins is one of Interbrand’s most recognized voices in the global media, co-author of leading books, including Meta-luxury, and a provocative writer on brands. She has spoken on the value of diversity in business at leading global conferences such as the New York Times Luxury Summit.