by Maud Largeaud , AdForum

The ACT Responsible launches an annual list of the world’s most successful advertising for Good Causes.

ACT Responsible (with the cooperation of The Gunn Report) is proud to announce the launch of The Good Report, an annual celebration of innovative and valuable advertising campaigns for Good Causes.

Every year, creative people around the world lend their talents to the task of addressing social and environmental issues: some help NGOs devise communications strategies; others use their skills to develop creative solutions for building a better world.

With The Good Report, ACT Responsible continues its mission of promoting, inspiring and federating the communications industry for the greater Good” says Hervé de Clerck, ACT Responsible Dream Leader.

ACT Responsible Expo (occupying 1 000 sq. mtrs in the Palais des Festivals) is one of the biggest treats in store at Cannes Lions each year. It honours the hugely valuable job our industry does- every day of the year in countries all round the world- in multiplying the impact and effectiveness of communications for Good Causes. The Good Report (the name has a ring to it) adds a commendable new dimension to their mission” says Donald Gunn.

All the campaigns in The Good Report will have already been selected for the ACT Responsible collection, our annual round-up of the world’s best cause-related advertising. We will then take into account each campaign’s number of points in The Gunn Report to compile a list of the best of the best.

The Good Report honors the Top 30 Campaigns for Good, the Top 20 Agencies, the Top 10 Networks and the Top 5 advertisers. There are no complicated categories: all we are looking for is great work for Good.

See the results

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