INVNT, a global brand communications agency owned by Time Inc., announced today that Matt Schrader has joined the company as Managing Director of Strategic Accounts. Schrader, an industry leader, will focus on driving revenue through developing and evolving INVNT’s sales strategy. He will be based in New York and will report to Scott Cullather, Global Managing Partner of INVNT.
“Matt is the ideal person to lead INVNT’s sales team. His strategic vision, competitiveness and creativity fit perfectly into our challenger ethos,” said Scott Cullather. “He has excellent relationships with global clients and agencies, and he has achieved great success in finding, managing and maintaining a robust clientele. We have a tremendous opportunity to sell the INVNT value proposition in a focused, strategic way, and Matt will play a key role in making that happen.”
Cullather added, “As a proven team leader Matt will develop, build and guide our sales efforts and scale our business. Driving new revenue growth, along with building deep, lasting relationships, will be a priority across all six INVNT offices.”
Prior to his current appointment, Schrader was the Global Account Director and Business Development Executive at InVision Communications. During his eight years at InVision, he worked with some of the largest brands and organizations in the world, including EMC, Ryder, Novartis and Shire Pharmaceuticals.