IPG Mediabrands Taps Charles Godbold as Global Director of Media Intelligence Systems

by James Thompson

IPG Mediabrands has announced the appointment of renowned media auditor, Charles Godbold, as global director, media intelligence systems. Godbold will take up the new and senior global position within Mediabrands based out of London.

With the increasing automation of media trading, Mediabrands is conscious of the need to monitor and benchmark TV and digital trading in real time so that we can continue to optimise client investment. Read more at Campaign Brief Asia

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