Italian Appliance maker De’Longhi’s North America division has selec...

by Chris Saunders , FTI Consulting

  • Italian Appliance maker De’Longhi’s North America division has selected Interpublic Group’s Lowe Campbell Ewald for advertising duties following a review.
  • Adam & Eve/DDB has picked up the estimated £50 million pan-European ad account for Sony Electronics.
  • DE Master Blenders 1753, the owner of Douwe Egberts, has appointed M&C Saatchi to its global creative account for a number of its coffee brands as it seeks to challenge Nestlé's dominance.
  • WorldPay, the payment processing company, has appointed DigitasLBi as its lead global strategic digital agency.
  • Bartle Bogle Hegarty has picked up the advertising account to promote the 2015 Rugby World Cup, which will be held in England.
  • The National Pork Board is expanding its multicultural marketing efforts and has turned to República to lead the charge.
  • The New York Metropolitan Transportation Authority (MTA) named strategic agency partners Pulsar Advertising and Arcade Creative Group (Pulsar I Arcade) as its agency of record, following a review. Effective immediately, Pulsar I Arcade will be responsible for all advertising, marketing, digital communications and a large amount of passenger information communications to help enhance the customer experience across MTA's system. The incumbent, Korey Kay & Partners, has been handling the account since 1992.
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