J. Walter Thompson Appointed as Hotels.com Canadian Agency of Record

by Michela Galante , AdForum

Toronto, ON -­ December 17, 2015 – J. Walter Thompson Canada announced today that it has been selected by Hotels.com™ as its new Canadian creative advertising agency of record, following a national search process.

J. Walter Thompson Canada will lead the Hotels.com Canadian strategy and creative, as well as its social and digital marketing beginning this month.

“Hotels.com has long been a player in the Canadian market with a solid customer base and product offering,” said Mike Wolfe, Sr. Director Brand Marketing for Hotels.com. “Now, with our new creative agency relationship with J. Walter Thompson, we look forward to accelerating our presence even further.”

“We are energized by this opportunity to work with such a creative brand. Hotels.com has great ambition for growth here in Canada, and to have been chosen as their strategic partner and AOR is an honour,” said Susan Kim-­Kirkland, President and CEO, J. Walter Thompson Canada. “We are very excited to begin our new relationship and will be focused on developing the kind of fully integrated brand experiences that will drive growth.”

J. Walter Thompson has operated in Canada for more than 80 years, and today is one of the country’s leading agencies. With its pioneering spirit, the agency has created business-­building campaigns for some of the country’s most beloved and iconic brands, such as Air Canada, Tim Hortons, Tylenol and Walmart Canada. Clients of J. Walter Thompson Canada include Canada Bread, Nike, Mazda, Burger King, HSBC, Johnson & Johnson, Nestlé, and the University of Toronto, among others.

ABOUT J. WALTER THOMPSON WORLDWIDE

J. Walter Thompson Worldwide, the world’s best-­known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 J. WALTER THOMPSON=CANADA marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-­winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.