Jetta, Lava Records Recording Artist, Presents the 2014 Torch Award
New York, NY – May 7, 2014: New York Festivals® announced the Torch Awards Grand Winning Team at the 2014 New York Show™ gala held on May 1st at the iconic New York Public Library Stephen A. Schwarzman Building. Jetta, Lava Records recording artist, presented the award for the 2014 Torch Awards to DDB Beijing for their creative pitch for the non-profit Road Recovery. The DDB Beijing creative team members include: Xing Yu Qiu, copywriter, Tribal Worldwide Beijing DDB China; Shi Chuan Tang, account executive, DDB Guaon DDB China Group; and Run Dong Liu, designer, DDB Guaon DDB China Group.
Team DDB Beijing’s Torch Award mentor Chris Kyme, chief executive officer of Kymechow Hong Kong and NYF Executive Jury member, had this to say about the team’s success: "This young team showed great maturity, with a very well thought-through strategy and idea, demonstrating both a good understanding of the brief and the organisation it was for. Despite a little nervousness in presenting their concept in what is not their first language, they did so with confidence and professionalism."
The Grand Winning Team was selected from five Finalist Teams chosen from entries submitted by 18-25 year old creatives from all around the globe. The Finalists convened in New York City on April 30th and worked with mentors to perfect their creative campaign pitch promoting their idea for the Road Recovery mission. Torch Award mentors were recruited from the World’s Best Advertising™ Executive Jury of worldwide chief creative officers and executive creative directors. The teams presented their campaigns before a panel of prominent judges including New York Festivals Executive Jury members; Wright Ferguson, President of AdForum; and the founders of Road Recovery.
The Torch Awards was created to champion young talent and invite them to compete in a creative challenge, the art of the pitch. Young creatives were encouraged to enter and review a brief outlining a marketing opportunity to assist Road Recovery and a chance to see their campaign selected to go live.
New York Festivals and the Torch Awards partnered with Road Recovery, an organization “dedicated to helping young people battle addiction and other adversities by harnessing the influence of entertainment industry professionals who have confronted similar crises and now wish to share their experience, knowledge, and resources.” To help make this campaign a reality, visit Road Recovery and click the “Donate Now” button to make a tax-deductible contribution. Enter the donation code “Torch2014” and 100% of the monies received will be used to bring the winning campaign to life.
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About New York Festivals®
New York Festivals organizes advertising and programming competitions for the following brands:
AME Awards World's Best Advertising & Marketing Effectiveness™
The Global Awards World's Best Healthcare & Wellness Advertising™
Midas Awards World's Best Financial Advertising™
New York Festivals World's Best Advertising™
New York Festivals World's Best Radio Programs™
New York Festivals World's Best TV & Films™
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.